Everyone who rides is unique. Their bike should be, too.

With Project One, you can unleash your self-expression wherever you roll with hues that tell a story and perfectly match your style. Whether you’re a subtle and sleek rider or like to saddle up with a “more is more” approach, there’s a Project One scheme for you. Customise your dream ride with cutting-edge components and a seemingly endless palette of premium colours, plus paint schemes dreamed up by the most creative designers in the bike industry. Our team of master artists and builders are ready to transform your wildest ideas into reality.

It’s time to realise your dreams with Project One.

Why project one

Your customised ride is four steps away

Choose your model

Choose one of our most-loved models to customise

Choose your paint

Choose from thousands of colours and design schemes

Choose your parts

Spec every component or choose a curated build

Begin the countdown

As fast as four weeks, your customised bike will be delivered to your local retailer and be ready to ride

Be your own artist, or use one of ours

You design

When it comes to customising, there are no wrong choices. Start by picking from a seemingly endless palette of colours, and subtle or bold logo designs to create a bike that perfectly matches your style. Let your creativity soar.

We design

Too many options can be overwhelming – we’ve simplified it for you with curated designs you’re sure to fall in love with. Pick an ultra-premium paint scheme, then cherry-pick your favourite components. Our master painters and mechanics will bring your dream to life right here at our headquarters in Waterloo, Wisconsin, USA.

Custom road bike family

Émonda SLR

The Émonda is super light, incredibly balanced and just aero enough to make it our fastest-ever climbing bike.

Get started Find out about Emonda

Checkpoint SLR

The Checkpoint is made for gravel aficionados who mainly ride off-road and want loads of capability.

Get started Find out about Checkpoint

Speed Concept

The Speed Concept is the most aero bike we've ever made – and it's your best choice for your fastest triathlon bike splits and time trials.

Get started Find out about Speed Concept

Madone SLR

Madone is speed incarnate – it combines everything we know about going fast into one swift superbike.

Get started Find out about Madone

Domane SLR

Domane’s road-smoothing tech helps you ride with more speed and comfort on every ride.

Get started Find out about Domane

Domane+ SLR

The Domane+ is our lightest, quietest e-road bike with a subtle boost for all-day adventures and the fastest group rides.

Get started Find out about Domane+

The benchmark of bike beauty

“The Trek team offers exceptionally crafted, exclusive customised paint jobs on their bikes that are unlike any other in the bike industry... Trek pulls out all the stops to make the customised bike experience a reality for their loyal fans.”

– Design & Innovation Award, 2022

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Designer Series

Curated collection of paint schemes

ICON Series

Ultra-premium paint schemes

Ultimate Series

The pinnacle experience of customised painted bikes